Conceived and manufactured in Southern California, we create and celebrate colorful apparel for a colorful life!

Like a great memory you can hold onto, our classic apparel aims to withstand the passage of time and the changes in fashion. 

Our cozy clothing is designed for you to look and feel good when you head to the beach with friends, take a walk to the pier, go to a bonfire, and jump out of the ocean.

We are unapologetically California FOR SHORE.